What Is The Best Time To Buy An iPhone & Where?

Are you itching to upgrade your smartphone to the latest and greatest iPhone but feeling overwhelmed by the constant influx of new models and promotions? The eternal question, “When is the best time to buy an iPhone?” can be a puzzle even for the most tech-savvy individuals.

Is now a good time to buy an iPhone?

Honestly, no. The period from July to early September is considered the worst time to buy an iPhone.  

Typical iPhone Release Timeline

Apple is known for its predictable product release schedule, with new iPhones typically launching in the fall. Over the years, this pattern has become a key part of Apple’s strategy, allowing consumers to anticipate when the latest models will be available.

Apple’s Product Release Pattern

Apple generally announces new iPhone models in September, with pre-orders starting a few days later and the official release about a week after the announcement. This schedule has remained consistent for several years, creating a reliable timeline for when the latest iPhones hit the market.

Expected Release Date for the Next iPhone Model

For 2024, the next iPhone is expected to be announced in mid-September, likely around September 10th, with pre-orders opening on September 13th and the official release on September 20th. This follows Apple’s tradition of launching new models in the second week of September, allowing them to capitalize on the back-to-school season and ramp up for holiday sales.

Historical Trends In iPhone Launch Dates

Looking Back At Previous Years:

• 2023: iPhone 15 series was announced on September 12th, with a release on September 22nd.
• 2022: iPhone 14 series was unveiled on September 7th, released on September 16th.
• 2021: iPhone 13 series was announced on September 14th, with a release on September 24th.
• 2020: iPhone 12 series saw a slight delay due to the pandemic, announced on October 13th, and released on October 23rd.

iPhone 16: A September Release Is Expected

As of now, the consensus among tech analysts and leakers is that Apple will unveil the iPhone 16 series in mid-September. This aligns with Apple’s consistent pattern of launching new iPhones around this time.

Here’s a quick breakdown of the expected timeline:

• Announcement: Likely to take place in the second week of September, potentially around September 10th or 11th.
• Pre-Orders: Pre-orders are expected to begin shortly after the announcement, possibly on September 13th or 14th.
• Release Date: The iPhone 16 series should be available for purchase in stores and online around September 20th or 21st.

Please note: While this is the current expectation based on available information, it’s always possible for plans to change. Apple has occasionally made adjustments to its release schedule, so it’s best to stay tuned for official announcements.

Best Time To Buy An iPhone

Timing your iPhone purchase can lead to significant savings and access to the latest technology. While there are several good times throughout the year to buy an iPhone, three periods stand out as particularly advantageous.

Right At Release: Buying an iPhone right at its release ensures that you get the newest technology, including the latest processor, camera improvements, and software features. Early adopters benefit from having the most current device, which can be especially important if you rely on your iPhone for work or specific functionalities that demand the latest hardware.

Trade-In Deals And Discounts Available Shortly After Release: Apple often provides attractive trade-in offers around the release of new models, allowing you to offset the cost by exchanging your old iPhone. Additionally, carriers and third-party retailers frequently offer promotions, such as financing deals, discounted accessories, or even cash back when you buy the latest model. These offers can make purchasing a new iPhone at launch more affordable than waiting.

Black Friday And Cyber Monday: Black Friday and Cyber Monday are two of the biggest shopping events of the year, and iPhones are often part of the deals. While Apple itself typically offers gift cards with iPhone purchases during these events, third-party retailers and carriers often provide more substantial discounts. These can include price cuts, bundled deals with other Apple products, or significant savings on older models.

Examples From Previous Years: In 2023, major retailers like Best Buy, Target, and Walmart offered discounts ranging from $50 to $200 off on various iPhone models during Black Friday. Additionally, some carriers provided deals like “buy one, get one free” on iPhones with the activation of a new line, making it a perfect time for family purchases or those looking to upgrade more than one device.

Holiday Weekends: Holiday weekends throughout the year often bring special promotions on iPhones. These sales might not be as significant as Black Friday or Cyber Monday, but they still offer good opportunities to save, especially on older models or when bundled with other Apple products.

When To Expect The Best Deals: The best holiday deals usually occur around major U.S. holidays like Memorial Day, Labor Day, and the Fourth of July. Retailers may offer modest discounts, free accessories, or gift cards with purchases.

Should You Buy An iPhone Now Or Wait?

When it comes to purchasing a new iPhone, timing can significantly impact both your experience and your wallet. Apple’s annual release schedule is predictable, but each year brings new considerations regarding features, pricing, and availability. Here’s an in-depth look at whether you should buy an iPhone now or hold off for a later date.

iPhone 15 Series: Buy Now Or Wait?

The iPhone 15 series, which includes the standard iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max, offers cutting-edge technology. However, with the expected release of the iPhone 16 series in September 2024, you might want to consider waiting. Apple typically introduces significant upgrades in each new model, and once the iPhone 16 is unveiled, the iPhone 15 series may see a price drop. This reduction in price could make the iPhone 15 series more accessible, providing you with better value for your money.

However, if you are in need of a new phone now and are not overly concerned about having the absolute latest technology, the iPhone 15 series is still a fantastic option. The Pro models, in particular, offer advanced features such as enhanced cameras, better processing power, and superior display quality.

iPhone 15 Pro And Pro Max: Act Now Or Risk Missing Out

For those who have their eyes set on the iPhone 15 Pro or Pro Max, the decision to buy should be more immediate. Historically, Apple discontinues the previous Pro models shortly after the release of new ones. This means that once the iPhone 16 Pro and Pro Max are announced, the iPhone 15 Pro models could become scarce or be entirely removed from Apple’s lineup.

If you’re keen on owning the latest Pro model but don’t want to pay the premium price of the upcoming iPhone 16 Pro, buying the iPhone 15 Pro or Pro Max now might be your best bet. Additionally, if you’re hoping to save money, keep an eye out for potential discounts from third-party retailers, especially around major sales events.

Older Models: iPhone 14, iPhone 13, And iPhone SE

When it comes to older models like the iPhone 14, you’re likely to see a price drop once the iPhone 16 series is released. This is a common practice by Apple, which lowers the cost of its previous models to make them more attractive to budget-conscious buyers. Waiting until September could allow you to purchase the iPhone 14 at a reduced price, offering excellent value for those who don’t need the latest features.

The iPhone 13, however, may be on its way out. Apple often discontinues models that are two generations old once a new series is introduced. If the iPhone 13 fits your needs and budget, it would be wise to purchase it now before it becomes unavailable.

The iPhone SE is another consideration, particularly for those who prefer a smaller phone with a Home button. With rumors suggesting that Apple might phase out the SE in favor of a more modern design, purchasing one now could be your last chance to get this unique model.

Making The Right iPhone Purchase: Now Or Later?

The Worst Time To Buy An iPhone

While there are optimal times to purchase an iPhone, there are also periods when it’s best to hold off on making that purchase. Buying at the wrong time could mean missing out on upcoming features or paying more than necessary.

Late Summer (July To Early September)

The late summer months, particularly July through early September, are generally the worst time to buy an iPhone. This period precedes Apple’s annual release of new iPhone models, which usually happens in September. Purchasing an iPhone just before a new model is released means you’re likely buying at a high price, and your device could feel outdated almost immediately. Additionally, the value of older models typically drops significantly once the new iPhones are announced, which means you could have saved money or gotten a better deal by waiting just a few weeks.

Limited Access To New Features And Technology

If you purchase an iPhone in late summer, you’ll miss out on the new features and technological advancements that come with the latest models. These could include improved cameras, faster processors, longer battery life, and new design elements. Waiting for the new release ensures you’re getting the most current technology, which is particularly important if you plan to keep your iPhone for several years.

Memorial Day And Independence Day

Unlike Black Friday, Cyber Monday, or even the back-to-school season, summer holidays like Memorial Day and Independence Day don’t typically bring significant discounts on iPhones. Retailers are less likely to offer substantial deals during these times because they’re preparing for the upcoming iPhone release in September. Any discounts available are often minimal and don’t compare to the deals seen during other major sales events. Additionally, the models on sale during these holidays are usually older ones that are about to be replaced by new versions.

What To Expect From The Upcoming iPhone 16

While Apple hasn’t officially announced the iPhone 16, based on leaks and industry trends, here’s what we can expect:

Design And Display

• Slimmer Bezels: Apple is expected to reduce the bezels even further, pushing the boundaries of screen real estate and enhancing the immersive experience for users. This could mean a more expansive display within the same or smaller device dimensions.
• Dynamic Island: First introduced in the iPhone 14 Pro models, the Dynamic Island is anticipated to remain a key feature. It provides an innovative way to interact with notifications and controls, seamlessly integrating them into the user interface.
• Enhanced Display Quality: Apple may introduce advanced display technologies in the iPhone 16, possibly focusing on higher refresh rates for smoother visuals or improved brightness levels for better outdoor visibility. These enhancements could set new standards in smartphone displays.

Camera

• Periscope Lens: The iPhone 16 Pro models are rumored to feature a periscope lens, allowing for significantly more optical zoom capabilities without compromising image quality. This could be a game-changer for mobile photography, particularly in capturing distant subjects with clarity.
• Improved Night Mode: Night photography has been a focus for Apple, and the iPhone 16 is expected to take it a step further. With advancements in sensor technology and software algorithms, users can anticipate even better performance in low-light conditions, capturing more detail and reducing noise.
• AI-Powered Photography: With the A17 Bionic chip likely powering the iPhone 16, expect more sophisticated AI capabilities. These could include enhanced computational photography, where the device leverages machine learning to optimize every shot, and better subject detection, ensuring that faces, objects, and scenes are captured with the best possible settings.

Performance

• A17 Bionic Chip: The heart of the iPhone 16 is expected to be the A17 Bionic chip, which would offer improvements in processing speed, energy efficiency, and machine learning tasks. This chip could also introduce new possibilities in augmented reality (AR) and gaming, making the iPhone 16 a powerhouse for both everyday tasks and demanding applications.
• Upgraded RAM: To complement the new chip, Apple is likely to increase the RAM, enabling more efficient multitasking and smoother operation of memory-intensive apps. This upgrade would be particularly beneficial for users who switch between apps frequently or use resource-heavy software.

Other Features

• USB-C Port: In response to the European Union’s mandate for USB-C ports on electronic devices, Apple is expected to adopt this standard in the iPhone 16. This would mark a significant shift from the Lightning port, aligning with global standards and potentially improving charging speeds and data transfer rates.
• Improved Battery Life: Battery life is a critical aspect of any smartphone, and Apple has consistently focused on enhancing it with each new model. The iPhone 16 is expected to continue this trend, possibly through more efficient battery technology or software optimizations that extend usage time between charges.
• New Colors: Apple often introduces fresh color options with each new iPhone generation, and the iPhone 16 is likely to be no exception. These new colors could reflect current design trends and provide users with more personalization choices.

Factors To Consider Before Buying

When deciding whether to buy a new iPhone, it’s important to take several factors into account to ensure you make the right choice for your needs and budget. Here’s a closer look at what you should consider before making your purchase.

1. Budget

Your budget is a crucial factor in deciding which iPhone model to purchase and when to buy it. If you’re working with a limited budget, waiting for price drops after the release of a new model can help you secure a good deal on the previous generation.

Additionally, consider whether the features of the latest model justify the higher cost, or if an older model at a reduced price would suffice for your needs. It’s also worth exploring trade-in options and financing plans to make the purchase more affordable.

2. Intended Use

Think about how you primarily use your iPhone. If you’re into photography or video recording, opting for a model with advanced camera features, such as the Pro models, might be worth the investment.

On the other hand, if you use your iPhone mainly for calls, messaging, and basic apps, a standard model or even a previous generation might be more than sufficient. Gamers or users who rely on their phone for intensive tasks may want to prioritize models with the latest processors and higher storage capacities.

3. Screen Size Preferences

iPhones come in various screen sizes, catering to different preferences. If you prefer a larger screen for watching videos, gaming, or multitasking, models like the Pro Max with their expansive displays might be ideal.

Conversely, if you prefer a more compact device that’s easier to handle and fits comfortably in your pocket, the standard or Mini models could be better suited to your needs. Screen size not only affects usability but also portability, so consider what works best for your lifestyle.

4. Longevity And Software Updates

Apple is known for supporting its devices with software updates for several years after their release. This means even older iPhones can run the latest version of iOS, keeping them secure and functional. However, newer models typically have a longer update lifespan, ensuring you’ll get the most out of your device for a longer period.

If longevity is important to you, investing in a newer model might be a smart move. Conversely, if you plan to upgrade again in a few years, a slightly older model could still serve you well without missing out on essential updates.

Understanding Price Drops And Finding The Best Discounts

1. When Do iPhone Prices Drop?

iPhone prices typically drop in two key scenarios: after the launch of a new model and during major sales events. When a new iPhone is released in September, the prices of previous models usually decrease immediately. This reduction can range from $100 to $200 or more, depending on the model and its initial price.

For example, the iPhone 15 series saw significant price cuts on the iPhone 14 models following its release. If you’re not interested in the latest features, waiting for this post-launch price drop can be a smart way to save money.

2. Third-Party Reseller Discounts

Third-party resellers like Amazon, Best Buy, and Walmart often offer competitive prices on iPhones, particularly during sales events or as they clear out older inventory. These resellers might provide additional discounts, bundle deals, or even offer refurbished models at a lower cost.

Refurbished iPhones, especially those certified by Apple, can be an excellent way to get a like-new device at a reduced price. Always compare prices across multiple platforms to ensure you’re getting the best deal.

3. Will There Be Discounts During Shopping Events?

Shopping events like Amazon Prime Day, Black Friday, and Cyber Monday are prime opportunities to snag an iPhone at a discounted price. During these events, it’s common to see discounts ranging from $50 to $150 off the current models, with older models potentially seeing even steeper reductions.

Additionally, retailers may offer exclusive deals, such as gift cards, trade-in bonuses, or financing options that make the purchase more attractive. For example, during the 2023 Black Friday sale, several retailers offered up to $200 off select iPhone models, along with bonus accessories.

Where To Buy: Apple vs. Third-Party Retailers

When it comes to purchasing an iPhone, deciding where to buy can impact the overall experience, pricing, and benefits you receive. Here’s a comparison of buying directly from Apple versus opting for third-party retailers.

1. Apple Store

Buying directly from the Apple Store offers several benefits, especially for those who want a seamless and straightforward experience. Apple provides:

• Personalized Customer Support: Apple’s customer service is highly regarded, offering personalized support, setup assistance, and access to their AppleCare+ protection plan.
• Trade-In Program: Apple’s trade-in program allows you to exchange your old device for credit toward a new iPhone, often with competitive trade-in values.
• Education And Financing Discounts: Apple offers educational discounts for students, teachers, and parents, as well as financing options through the Apple Card, which may include interest-free payment plans.
• Early Access To New Models: When a new iPhone is released, purchasing directly from Apple often ensures early access and quicker delivery compared to third-party retailers.

Return Policies And Benefits:

Apple’s return policy is straightforward, with a 14-day return window for all products. If you’re unsatisfied with your purchase, returning the product directly to Apple is usually hassle-free. Additionally, Apple occasionally offers promotions, such as gift cards with purchases during back-to-school seasons or holiday events, adding further value.

2. Third-Party Retailers

Third-party retailers like Amazon, Best Buy, and Walmart offer competitive pricing, especially during major sales events. Here are some of the benefits:

• Price Matching: Many retailers offer price matching, ensuring you get the best deal available.
• Exclusive Deals And Bundles: Third-party retailers often provide exclusive deals, such as discounts on iPhones bundled with accessories, extended warranties, or store credit.
• Availability Of Refurbished Models: Retailers like Amazon and Best Buy offer certified refurbished iPhones at reduced prices, providing a cost-effective alternative to buying new.

Return Policies And Considerations:

Return policies at third-party retailers can vary, with some offering a 30-day return window, which is longer than Apple’s policy. However, it’s essential to review each retailer’s return and exchange policies before purchasing. Additionally, while third-party retailers may offer lower prices, they may not always provide the same level of customer support or post-purchase services as Apple.

Comparing The Two Options:

• Price: Third-party retailers often offer more aggressive pricing, especially during sales events. Apple’s prices tend to be more stable, with occasional promotions.
• Support And Service: Apple excels in customer service, especially with after-sales support and AppleCare+ options. Third-party retailers may not offer the same level of service but can provide better deals upfront.
• Flexibility: Third-party retailers might offer more flexible return policies and additional purchasing options like refurbished models.

Where To Buy iPhone This Year

FAQs:

Conclusion: Is Now A Good Time To Buy An iphone?

Deciding when to buy an iPhone can significantly impact the value you get from your purchase. As we’ve explored, the timing of your purchase is crucial—whether you’re aiming to get the latest model with all the new features or looking to score a deal on a slightly older version.

If you’re someone who values having the latest technology, purchasing an iPhone right after its release in September might be the best option for you. This ensures you’re getting the most current features and the longest lifespan in terms of software updates. However, if budget is a primary concern, waiting for major sales events like Black Friday or Cyber Monday can provide substantial savings, especially on models released in previous years.

Avoiding the temptation to buy during less favorable times, such as late summer or non-major holiday weekends, can prevent you from overpaying or missing out on upcoming features. Instead, planning your purchase around key sales periods and understanding the typical price trends can help you make an informed decision that aligns with your needs and financial situation.